How Does Google Make Its Money: The 20 Most Expensive Keywords in Google Ads

Google is one of the most valuable and successful companies in the world. Founded in 1998, it has become synonymous with online search, and its search engine is used by billions of people around the world every day. But how does Google make its money?

One of the key ways that Google generates revenue is through its advertising platform, Google Ads. This platform allows businesses to bid on keywords that are relevant to their products or services, and to have their ads displayed to people who are searching for those keywords on Google.

The price of these keywords varies depending on a number of factors, including the level of competition for each keyword, the quality of the ads and the landing pages associated with them, and the relevance of the ads to the search queries they are being shown for. But some keywords are much more expensive than others, and the cost of advertising on these keywords can run into tens of thousands of dollars per click.

The 20 Most Expensive Keywords in Google Ads

The 20 most expensive keywords in Google Ads, along with their average cost per click:

Note that these costs are just averages and may vary depending on various factors such as location, competition, and ad quality score.

So what are the 20 most expensive keywords in Google Ads, and how much do they cost?

1. Insurance Insurance is the most expensive keyword on Google Ads, with an average cost per click of $56.11. This is because insurance is a highly competitive industry, and many insurance companies are willing to pay top dollar to get their ads in front of potential customers.
2. Loans The second most expensive keyword is loans, with an average cost per click of $44.28. This includes both personal and business loans, and again reflects the highly competitive nature of the financial services industry.
3. Mortgage Mortgage is the third most expensive keyword, with an average cost per click of $47.12. This is because mortgages are a major financial commitment for most people, and lenders are keen to reach potential customers at the point when they are actively searching for information on mortgages.
4. Attorney Attorney is the fourth most expensive keyword, with an average cost per click of $47.07. This reflects the high value of legal services, and the fact that people are willing to pay top dollar for the best representation in legal matters.
5. Credit Credit is the fifth most expensive keyword, with an average cost per click of $36.06. This includes credit cards, credit scores, and other credit-related services, and again reflects the competitive nature of the financial services industry.
6. Lawyer Lawyer is the sixth most expensive keyword, with an average cost per click of $42.51. This is similar to the attorney keyword, and reflects the high value of legal services in general.
7. Donate Donate is the seventh most expensive keyword, with an average cost per click of $42.02. This includes donations to charities and non-profit organizations, and reflects the fact that people are often willing to pay more for products and services that they believe are socially responsible.
8. Degree Degree is the eighth most expensive keyword, with an average cost per click of $40.61. This includes both undergraduate and graduate degrees, and reflects the high value that people place on education and the opportunities it provides.
9. Hosting Hosting is the ninth most expensive keyword, with an average cost per click of $31.91. This includes web hosting services, and reflects the competitive nature of the web hosting industry.
10. Claim Claim is the tenth most expensive keyword, with an average cost per click of $45.51. This includes insurance claims, compensation claims, and other types of legal claims.
11. Conference Call Conference call is the eleventh most expensive keyword, with an average cost per click of $30.42. This reflects the growing importance of remote work and collaboration in today’s business environment.
12. Trading Trading is the twelfth

13. Software Software is the thirteenth most expensive keyword, with an average cost per click of $35.29. This includes both business and consumer software, and reflects the growing importance of technology in our lives.
14. Gas/Electricity Gas/electricity is the fourteenth most expensive keyword, with an average cost per click of $30.76. This includes both residential and commercial energy services, and reflects the competitive nature of the energy industry.
15. Rehab Rehab is the fifteenth most expensive keyword, with an average cost per click of $33.59. This includes drug and alcohol rehabilitation services, and reflects the high cost of providing these specialized services.
16. Treatment Treatment is the sixteenth most expensive keyword, with an average cost per click of $37.18. This includes various types of medical treatments, such as cancer treatment, fertility treatment, and mental health treatment.
17. Cord Blood Cord blood is the seventeenth most expensive keyword, with an average cost per click of $27.80. This reflects the growing interest in cord blood banking, which involves collecting and storing stem cells from a newborn’s umbilical cord for potential future use.
18. Loans for Bad Credit Loans for bad credit is the eighteenth most expensive keyword, with an average cost per click of $28.62. This reflects the high demand for loans among people with poor credit histories, and the higher risk associated with lending to these individuals.
19. Trading Software Trading software is the nineteenth most expensive keyword, with an average cost per click of $25.25. This reflects the growing popularity of automated trading systems and other types of trading software.
20. Hair Transplant Hair transplant is the twentieth most expensive keyword, with an average cost per click of $25.52. This reflects the growing demand for hair restoration services, which can be expensive and require specialized medical expertise.

Overall, these 20 most expensive keywords on Google Ads demonstrate the highly competitive nature of certain industries, as well as the high value that people place on services such as legal representation, education, and healthcare. By charging top dollar for advertising on these keywords, Google is able to generate significant revenue and continue to be one of the most valuable companies in the world.