‘TV gives everyone an image, but radio gives a million images in a million brains’, is the quote that to this day captures the essence of the audio broadcast, even after the century of its origin and that he has the ‘perfect’ storms’ that arose and hindered their survival.
UNESCO today (February 13) marked the tenth World Radio Day: three sub-themes that are evolution, innovation and connectivity – as the medium not only survived but in fact flourished resiliently by adapting to changing global demands and its growing accessibility . , masses effortlessly helped to join.
In the local background, with more than 200 commercial and non-commercial radio stations operating across the country as we speak, and expanding coverage to the longitude and latitude of Pakistan, broadcasters and social science academics have observed WRD no less.
Noreen Shams, a former broadcaster of the local Apnakarachi FM 107, shares her personal account, saying, “Radio is cost-effective,” and expanding it even in times of global crises when the main sources for news and information television and newspapers had to capitulate. , “Radio broadcasts for remote areas were resilient”.
It is only medium in advanced history that has worked well in times of crisis, including in the midst of the global pandemic that has plagued the world since early 2020, Shams said.
But there is more to and about radio today than just charisma and glamor. While still reproducing the narrative that specifically pertains to the people where it belongs, as Shams would put it: “When lay people shared their political volatility, I felt connected and always trained at grassroots level,” the medium has its own volatility to handle. with also.
Radio was undoubtedly a one-stop-shop for broadcasters and an incubator that has produced many media experts since its inception.
As the leader of an academic station 96.6 would put it, Mushtaq would listen to their radio station if you had to set a benchmark of any region or regional language.
Muhammad trains young broadcasting enthusiasts at Sindh Madressatul Islam University and believes that Radio equips you with both, what to write and how to present it.